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Our Story

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At Nordic Naturals we believe that omega oils are essential to life. By correcting the global omega-3 deficiency, we give each generation what they need to grow healthy and strong.

Born in Norway

Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide variety of flavours, concentrations, and delivery forms to meet personalized nutritional needs.

Value-Driven, Research-Based Innovation

Nordic Naturals incorporates ethical and socially responsible practices with regard to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting the global omega-3 deficiency. In line with these core values, our dedication to innovation is grounded in scientific research and guaranteed by participation in peer-reviewed clinical studies by leading experts worldwide.

With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard, Columbia, Duke, UCLA, and Cedars-Sinai Medical Center—with over 30 published studies, and more than 30 in progress.

Distributing to over 30 countries on 6 continents, Nordic Naturals offers more than 200 products in a variety of flavours, concentrations, and delivery forms. Nordic Naturals' continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.

As the evidence behind fish oil continues to grow and drive awareness of the crucial importance of omega-3s to good health, it's more important than ever to understand how purity, freshness, and structure determine the overall quality of fish oil.

I founded Nordic Naturals with the fundamental goal of improving fish oil quality, and today our commitment to innovation remains absolute.

—Joar Opheim, CEO